There’s a new search engine in town!
It seems like everyone’s talking about Bing, Microsoft’s new search site that they’d love to be a google killer. Unfortunately for Microsoft, there aren’t many substantive differences between Bing and Google, at least at first blush. Unseating Google from it’s spot at #1 is a tall order, not only because the big G has been sitting comfortably at the top for many years, but also because it’s been integrated into browsers including Firefox and Safari. Sure, Microsoft can insert its engine into Internet Explorer, but the courts may frown on that kind of familiar behavior from the company that’s been in the headlines for anti-trust activity more times than Mr. Burns.
Further evidence that Bing is going nowhere fast: Microsoft wasn’t able to touch Google with the adCenter advertising engine, and bing’s engine is essentially the same.
Don’t get me wrong - I’ve always felt that the Google user experience was inelegant and overly utilitarian and Bing is a bit more modern and refined. I appreciate the improvements in image search as well. All in all, this is a new development for all of us search addicts to watch with all the nerdy intensity we can muster.
- Noah