Web Marketing
Analyzing Your Success
We help businesses get the most out of their web property. Through technical, practical and aesthetic analysis, we can help you formulate a plan to optimize your online business and attract the most desirable traffic to your site. Our analysis will also include a competitive look at other websites offering comparable services or products.
We offer analytics packages a la carte as a first step for anyone looking to improve their site. Our analysis is reasonably priced, thorough and geared specifically toward your personal business goals. This is a fast way to come up with a detailed diagnosis to improve your online presence. Detailed site analysis is included with our other services- it’s the best way to keep track of the productive differences you will see when we’ve worked on your site!
Search Engine Optimization
Search Engine Optimization (SEO): This is an important, often neglected, aspect of any businesses success on the Web. Even if you are not selling anything directly, being search engine optimized is a crucial tool in attracting the correct kind of site visitors for the needs of your company. Search Engine Optimization ensures that your website is as easily found and filtered by search engines as possible. This is an invaluable facet of having a functional website and attracting the desired type of Internet traffic. SEO makes it amazingly easy for customers to find YOU!
SEO is implemented to insure that potential customers who type in key phrases in a search engine such as Google are directed as clearly as possible to your website. For instance, if a restaurant called The Greystone is located in Seattle, WA, it is enormously beneficial for that restaurant to appear on the opening pages of results of a Google search of ‘restaurants Seattle’ and other appropriate keywords.
Organic Search Engine Optimization refers specifically to your sites perceived relevance to a direct search. SEO is very important for local businesses in particular because all primary search engines include a feature called a ‘one-box.’ A one-box is a short list, often included with a map, of local business that apply to key terms typed in to a search engine, such as ‘craft stores in Olympia, WA.’ Ranking well in geographically targeted search engine traffic is another crucial component of small business marketing, especially to draw local customers.
Search engine optimization incorporates many key words, links and marketing aspects of a website. Methods used for prime optimization include consistent site design and structure, meta description tag and page title specificity and various linking strategies. Achieving a search engine result on the first page will exponentially improve your business and help direct suitable, interested toward your site. While extensive SEO consulting services may appear to be an initially high investment, it will soon be an incredibly and undeniably fortuitous asset to your business.